In Bomb magazine, Osman Can Yerebakan interviews Joana Vasconcelos.
Osman Can Yerebakan:
Beauty is a tool you use to attract the audience to talk about broader subjects beyond the surface layer. At first glance, these objects are colorful, soft, charming, and they pull us in and unfold questions about femininity, value, and transcendence. How do you see beauty as a tool?
Joana Vasconcelos:
It is the essential tool to make people pay attention to something. Imagine two plants: one listens to Beethoven and the other to heavy metal. When you bring in beauty, people can be fascinated by darkness as well. The truth, however, is what mobilizes more than beauty. I think beauty plays a very important role in the process of creating a harmony within the work. I always try to address this issue at both ends: we need to know about the uncomfortable to create the comfortable or the harmony.
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